JetSmart Airlines, the low-cost airline that has been operating for seven years and has a presence in eight South American countries, announced the launch of new domestic routes in Colombia. The airline, owned by the American investment fund Indigo Partners, stated that it will start daily and direct flights from Cali to Santa Marta and Medellín, offering passengers a non-stop air experience with the promise of bringing greater connectivity and travel opportunities for all Colombians. The addition of these new routes at the Alfonso Bonilla Aragón International Airport in Palmira «significantly improves flight options in Colombia and strengthens air connectivity in the region,» they explained in the announcement. According to the airline, this expansion will benefit tourists by offering a greater variety of flights and will also boost the local economy. The airline will offer seven weekly flights between Cali and Santa Marta, as well as 14 weekly flights between Cali and Medellín. The eight national destinations where the airline has a presence, Bogotá, Medellín, Cartagena, Pereira, Cali, Santa Marta, Cúcuta, and soon San Andrés, «will boost the country’s air connectivity thanks to the expansion of JetSmart Airlines’ route network,» they noted. By using the promotional code 100SMART, travelers can get up to a 25% discount. With more travel options available, an increase in passenger flow is expected, which could translate into greater commercial exchange, local business development, and job opportunities in tourism-related sectors. They also reminded that from June 14th to the 21st of the same month, travelers can enjoy a significant discount with the Travel Sale on all national and international routes. «To take advantage of this special offer, simply visit www.JetSmart.com and make your reservation on the website,» they say. Mario García, country manager of JetSmart in Colombia, expressed: «We strive to extend our offer of competitive prices and promotions to all corners of South America, and now, with our new routes from Cali, we provide broader and more efficient connectivity for everyone. Thanks to Volar Smart, traveling smartly is a reality in Colombia. With our fleet of new and safe planes, travelers from Cali will have the opportunity to save time and money on their trips, whether for pleasure or business.» Since the start of its domestic operations on March 14th of this year, JetSmart has transported 405,000 passengers, «a figure that not only represents a significant advance for the airline but also the return of the low-cost model to Colombia,» says the company’s statement. «We congratulate JetSmart Airlines for continuing to expand air connectivity in the region by operating three national and two international destinations from the Alfonso Bonilla Aragón Airport, driving the return of the ‘low-cost’ model to Colombia, which will allow travelers to have various itineraries and fares. The new routes are expected to bring greater commercial exchange, business development, and job opportunities in tourism-related sectors in southwestern Colombia,» expressed Aerocali S.A., Concessionaire of the Alfonso Bonilla Aragón International Airport. They also highlight the strategic alliance with American Airlines, recognizing it as an important milestone for the airline. This agreement includes the sale of codeshare flights and the inclusion of the ‘low-cost’ airline in American Airlines’ AAdvantage loyalty program during this year. This alliance is part of the company’s route network expansion plan to offer more travel options to users in the region.