On June 19, 2024, Dia Spain opened a new store in Madrid, adding to the network of establishments operating in the city, which now totals 246, and 431 throughout the entire Community. Located on the traditional Calle Toledo, with a sales area of 384m2 and over 4,000 products, the store will provide a complete, easy, and affordable shopping experience for the residents of La Latina, Tirso de Molina, and Sol.
This new store will have 13 employees, all newly hired, reflecting the company’s strong commitment to boosting the local economy and employment. Dia continues to advance its mission of consolidating its proximity model nationwide, specifically in the Community of Madrid, with the opening of a new establishment in the heart of the capital. The store, situated at Calle Toledo, 67, will offer a complete, easy, and affordable shopping experience to the residents of Madrid due to its prime location in one of the trendiest neighborhoods in the city, La Latina, close to the renowned Rastro de Madrid.
The new store, which opened its doors on June 19, boasts a sales area of 384 m2 and a selection of 4,200 products, giving customers the freedom to choose between Dia’s high-quality products and leading manufacturer brands. La Latina is one of Madrid’s most traditional neighborhoods, forming a fundamental part of its history. Located less than 500 meters from tourist attractions such as Plaza Mayor, Plaza de Cascorro, Cava Baja, Tirso de Molina, Puerta del Sol, and Plaza de la Cebada, its medieval streets have become one of the trendiest places to live in the last decade.
With this new opening, Dia now has 246 stores in the city and 431 throughout the Community of Madrid, reinforcing its model in the Spanish capital with a strong commitment to being closer to people every day, offering high quality at affordable prices. The new Madrid store will operate under the new Dia store concept, providing customers with a faster, more complete shopping experience without leaving the neighborhood or overspending.
In line with the company’s commitment to its customers, the new store will have fruit and bakery sections with freshly baked products and home delivery service. This new opening marks another step in the consolidation of Dia’s proximity model in the region and reflects the company’s commitment to promoting employment and stimulating the local economy. The store will have 13 employees, all newly hired, reinforcing Dia’s commitment to creating jobs in the neighborhoods where it operates.
Furthermore, in order to be closer to people with quality service accessible to all, residents of the neighborhood can enjoy a 25% discount on fruit and vegetable, bakery, and pastry sections for three months from the store’s inauguration. The store will be open to the public from Monday to Sunday, from 08:30 to 23:00.