This morning, the agency Comunicar es Ganar–Asesores de Comunicación para Deportistas de Élite announced the winner of the Referente 2024 Award for renowned career, which this time has been awarded to the coach of Argentina, Lionel Scaloni, whose team will debut early this morning (Spanish time) in the current edition of the Copa America. Similar to previous editions, when it was awarded to coaches of the caliber of Mauricio Pochettino, Ernesto Valverde, and Julen Lopetegui, the award highlights «the ability to adapt, influence, and compete in different scenarios and contexts over the past years as a national team coach.»In the case of the Argentine coach based in Mallorca, «winning the Copa America in 2021 in his debut as a national team coach, as well as the Finalissima 2022 and especially the 2022 World Cup in Qatar, boosted his prestige as a coach, which we want to honor today with this Referente Award,» highlighted Mario G. Gurrionero, partner of the firm and director of the Bilbao International Football Summit (BIFS), a forum that has been bringing together prominent coaches, sporting directors, and former footballers in Bilbao since 2017, and in the 2020 edition, prior to his successes with the Argentine team, had Lionel Scaloni as one of its protagonists.Comunicar es Ganar (CEG) is a consultancy founded in 2011 and specialized in communication and public image advice for elite athletes, institutions, and public and private organizations. Since 2017, CEG has been the organizing entity of the Bilbao International Football Summit (BIFS), a summit for coaches and sporting directors that in recent years has brought together figures such as Mauricio Pochettino, Tite, Lionel Scaloni, Ernesto Valverde, Bob Martínez, Luiz Felipe Scolari, Fabio Capello, Xabi Alonso, Unai Emery, Julen Lopetegui, Andoni Zubizarreta, Monchi, Roberto Olabe, Aitor Karanka, or André Villas-Boas, among many others. This firm is also the driving force behind the Coach Reputation Ranking, the first Reputation Observatory on elite coaches.Follow the Diario AS channel on WhatsApp, where you will find all sports in one space: the news of the day, the agenda with the latest updates on the most important sports events, the most outstanding images, the opinions of the best AS columnists, reports, videos, and some humor from time to time.
