Havas PR, the Communication and PR agency of the Havas group, has announced new projects for four major brands that have joined their portfolio in Spain. These brands include TRESemmé and Hellmann’s (both part of the Unilever Group), Underwater Gardens International (UGI), and Immunotec.
TRESemmé: Launch of ‘ProStyle Tech’
Havas PR and their specialized influencer marketing division, SWAY, have been selected as the agencies responsible for communicating the relaunch of TRESemmé’s shampoo and conditioner portfolio (Unilever group), a leading company in hair care. The goal is to promote the improved formulation of all their products that incorporate the new ‘ProStyle Tech’ technology. They have developed a comprehensive strategy that includes influencer marketing, Press Office, and branded content actions.
Hellmann’s: Official mayonnaise of UEFA EURO 2024™
Also part of the Unilever Group, Havas PR is already working on the communication of Hellmann’s sponsorship, the leading mayonnaise brand in Spain, named the “Official Mayonnaise of UEFA EURO 2024™”. With the aim of making their sauces turn any barbecue into an exciting celebration during each of the UEFA EURO 2024™ matches, Havas PR has developed a complete strategy of Press Office, special activations, and influencer marketing to reach the final consumer before and during the most anticipated football competition of the season, which will be held from June 15 in Germany.
Underwater Gardens International (UGI)
Havas PR will handle the corporate and institutional communication of Underwater Gardens International (UGI), a project dedicated to the restoration, conservation, and regeneration of marine ecosystems. This partnership marks a significant milestone in Havas PR’s commitment to promoting innovative and sustainable projects in the field of blue economy and marine environment conservation. This collaboration aims to amplify the message of Underwater Gardens International among all stakeholders, a startup recognized by the United Nations as a prominent project within the ambitious European pro-marine plan “Decade of the Oceans.”
Immunotec: Chronic fatigue study
A health-related project that has also been added to Havas PR’s portfolio. Of Canadian origin, Immunotec specializes in whey protein isolate dietary supplements, rich in cysteine. Immunotec is working on an interesting study, in collaboration with the La Vall d’Hebrón University Hospital, to combat chronic fatigue syndrome. Havas PR is working on a communication plan to increase visibility for this project and the results of the clinical trial currently underway.
According to Ana Picó, General Manager of Havas PR: “We are very pleased to have gained the trust of new brands. These are important and very diverse projects, especially at this pre-summer moment. Our consumer, corporate, and health teams in the Madrid and Barcelona offices are already working on designing very special plans for each of them.”