Parclick, an online parking reservation application, has launched a new marketing campaign called “Coralízate,” inspired by its distinctive coral color. The goal of this initiative is not only to increase brand awareness but also to establish a deeper connection with users while solving a universal problem: parking search.
During the summer, a time for relaxation and disconnection, is often marred by the frustration of endlessly searching for a parking spot, delaying the much-anticipated moment of hitting the beach and soaking up the sun. In response to this need, Parclick has introduced a new verb into its vocabulary: “Coralízate.” This term is defined as the ability to “transform something ordinary into something extraordinary through the intelligent use of time,” and has already been adopted by influencers like Luiz Zamalloa, Pablo Vallejo, Miki Núñez, Laura Pérez, Estefanía González, and Pati Carrasco, among others.
With an ironic tone and an innovative approach, these creativities reflect Parclick’s commitment to providing an exceptional user experience, turning the time spent parking into quality time: time to not miss the sunset, to enjoy the beach bar’s happy hour, or to set up the umbrella in the front row.
The campaign features messages like “Under the sun, I want a towel, not my car,” “Don’t leave grandma saving you a spot,” and “I don’t want you to kiss my car this summer,” all generated entirely with artificial intelligence. These messages have flooded the networks and cities of Madrid and Barcelona in the last month, nodding to the ingenious tricks we have all resorted to on the streets and roads for years.
Parclick aims to put an end to the reality faced by all drivers, allowing them to improve their quality of life and make the most of their well-deserved vacations with just one click. Through its intuitive platform, Parclick makes it easy to book parking in advance, freeing users from parking-related worries and allowing them to focus on what truly matters: enjoying quality time, or what they call “coralizing.”
The campaign is a mix of humor and sarcasm that showcases situations that drivers can relate to, explains Helga López, Parclick’s Brand and Communication Director. The goal is to provide a solution to the annoyance and stress often associated with parking, offering a more optimistic approach.
With Parclick’s innovative solution, users can enjoy a stress-free summer by simplifying their parking experience and investing in quality time with just a click. Let’s all “coralize” this summer with Parclick’s new campaign.